PRIMARY

ALTERNATIVE

COLOR SCHEME

TYPOGRAPHY

INSPIRATION

BRAND EXECUTION

THE PROCESS

Clients: Jonah Peterson & Matt Miller
Owners of Cyber Analytics, LLC.
Kearney, Nebraska

With the uprising of technology, Cyber Analytics’ mission as a cyber security startup is to provide small business owners with the tools they need to feel safe and secure in their everyday operations. Not only does Cyber Analytics provide solutions, they also provide training to assure that your company’s assets are protected in the future. 

The creation of the Cyber Analytics brand began with key words we felt needed to come to mind right away when visualizing the company, such as “safe, protected, friendly, helpful, and mindful.” From there, we discussed what symbols could define these words. After landing on the shield shape to represent the harder side of the company’s values, we needed to bring in the personality of the owners, which is where “friendly, helpful, and mindful” came into play. By adding in a softer color to the hard guarded aesthetic, we reached our goal of representing the company’s mission and the people behind the mission.